Thailand is shifting strategy from visitor volume to visitor value, targeting wealthier American travellers who stay longer and spend more. For Phuket property owners and investors, the implications are worth understanding.
General
For Phuket property investors, one point needs to be clear from the beginning: buying a condominium does not automatically give you the legal right to rent it by the night or by the week on Airbnb or another short-stay platform. Many owners do it. Much of the market operates as though short-term rental is simply part of owning a condo in a tourist destination. But widespread practice is not the same as...
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A new direct route from Riyadh strengthens access from a market that stays longer, spends more and increasingly looks beyond Bangkok — including Phuket, Krabi and Phang-nga.
From September 15, Thailand replaces its 60-day visa exemption with new 30-day and 15-day rules. For buyers viewing Phuket property or considering extended stays, the change is worth understanding.
Bangkok's ultra-wealthy population is projected to grow by more than 50% by 2030, while Thailand's wider ultra-high-net-worth group may expand 26% by 2031. The question for Phuket property is how this wealth concentration will affect demand.
Thailand is shifting how it attracts Chinese travellers, focusing on wellness, sport and experiential tourism over volume. For Phuket property, the change could matter more than headline arrival numbers suggest.
