Tuya Smart and AiTAN Join Forces to Revolutionize Thailand’s Smart Real Estate Industry

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Tuya Smart and AiTAN revolutionize Thailand's real estate industry

Tuya Smart, a global cloud platform service provider, has announced a strategic partnership with AiTAN, Thailand’s leading smart solution provider. This collaboration aims to elevate the smart living experience for both commercial developers and household users across Thailand and Southeast Asia.

Key Takeaways

  • Partnership Announcement: Tuya Smart and AiTAN have officially partnered to lead the smart real estate industry in Thailand.
  • Market Growth: Thailand’s real estate market expanded by 95.8% year-on-year in Q4 2023.
  • Technological Integration: AiTAN will leverage Tuya’s comprehensive solutions to enhance its smart home and commercial offerings.
  • Market Share: AiTAN aims to capture a 40% share of Thailand’s smart real estate market.

Partnership Details

Tuya Smart (NYSE: TUYA, HKEX: 2391) and AiTAN have joined forces to create cutting-edge smart solutions. AiTAN, known for its diverse portfolio in smart homes, security, hotels, lighting, buildings, and real estate, will now benefit from Tuya’s robust platforms and intelligent solutions.

Market Potential

Thailand’s real estate market has shown remarkable growth, with housing prices reaching new heights. The market expanded by 95.8% year-on-year in the fourth quarter of 2023, marking its highest level since 2018. This growth presents ample opportunities for developers and underscores the demand for sophisticated, efficient, and user-friendly intelligent technologies.

Strategic Collaboration

AiTAN has been keenly aware of the growing demand for intelligent technologies in the real estate sector. To maintain its market leadership, AiTAN is committed to continuous innovation and collaboration with strong partners like Tuya Smart. The partnership will enable AiTAN to expand its operations in diverse sectors, including real estate, communities, key accounts, hotels, and commercial ventures.

Technological Advancements

Tuya is providing AiTAN with a comprehensive solution that integrates software and hardware, as well as a robust developer capability model. This will enable AiTAN to introduce a more competitive smart business brand and expand its product offerings.

Market Impact

As a leading smart home brand in Thailand, AiTAN is committed to promoting the widespread adoption of Tuya’s Smart Commercial SaaS in various sectors. It is anticipated that AiTAN will capture a significant 40% share of the smart real estate market in Thailand. The company also plans to expand its distribution network to ensure comprehensive coverage across major Thai cities.

Leadership Insights

"Our partnership with Tuya has been transformative. Together, we have developed customized SaaS solutions and provided manufacturing support for high-quality products," said Ranis Dhamasiri, CEO of AiTAN. "Tuya’s API and SDK tools have significantly streamlined our development process, enabling us to respond more precisely and efficiently to market demands."

Haiping Ying, General Manager of Tuya Smart Commercial, added, "Our collaboration has allowed AiTAN to introduce innovative Tuya solutions to the Thai market, broadening our global market reach for smart commerce. We are committed to providing AiTAN with continued comprehensive and in-depth technical support and services."

Future Outlook

Smartization is not merely a technological evolution but a profound revolution in people’s daily lives. AiTAN and Tuya are poised to foster a vibrant new smart ecosystem that will deliver a comprehensive range of smart products and services to Southeast Asian users, accelerating the realization of a smarter tomorrow.


author avatar
Gaël Ovide-Etienne
Gaël oversees all marketing efforts for Ocean Worldwide. He manages marketing campaigns to connect with prospective buyers, conducts research and market analysis, and leverages AI to enhance all aspects of the business. This approach ensures better and faster results for our buyers and sellers.

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