As 2023 draws to a close, Thailand’s real-estate market is experiencing a surge in activity, driven by a return to normal spending patterns and aggressive marketing campaigns by developers. The final quarter of the year has seen a flurry of events and promotions aimed at attracting buyers and boosting sales.
Key Takeaways
- Developers are hosting events and offering significant discounts and prizes to attract buyers.
- Over 20 projects in prime locations are participating in these initiatives.
- Promotions include opportunities to win electric vehicles and luxury cars.
- The market is buoyed by consistent demand for ready-to-move-in houses and favorable interest rates.
Major Developers and Their Campaigns
Ananda Development Public Co Ltd: CEO Prasert Taedullayasatit highlighted the exceptional activity in the property market, attributing it to a return to normal spending patterns. The company is leaving no stone unturned in its marketing efforts.
Pruksa: This developer is offering buyers not only big discounts but also a chance to win one of three Tesla Model Y cars.
Sansiri: Running a campaign with reductions of up to 7 million baht on ready-to-move-in houses and condominiums. They are also holding a major event, the “Museum of YOU” at Siam Paragon, showcasing more than 70 projects.
Origin: Wrapping up the year with a strong line-up of ready-to-move-in condominiums in prime locations, with prices starting at 1.29 million baht and discounts of up to 1 million baht.
NC Housing: Introducing houses with unique designs ranging from 1.83 million to 18 million baht. The consistent demand for ready-to-move-in houses and favorable interest rates are driving the market.
Habitat Group: Celebrating its 11th anniversary with 11 promotions, including free furniture and a 100,000 baht discount.
AP Thailand: Offering special promotions across 13 projects, including a 0 baht reservation fee, low-interest rates of 1.99%, and a maximum cashback of 5 million baht. This campaign runs until November 30.
SC Asset: Marking its “20 Years of Good Mornings” with a variety of special offers. Their “Kingdom of Good” campaign in October resulted in a booking rate of more than 70%.
Upcoming Events and Promotions
Health & Wealth Expo 2023: Organized by the Nation Group, this event will be held from November 9 to 12 at the Queen Sirikit National Convention Centre. It will feature 12 outstanding properties going under the hammer with discounts of up to 50%. Customers can bid on up to three properties daily and enjoy other giveaways.
Bangkok Bank Asset Management Company Limited (BAM): Offering various properties at discounts of up to 50% at Booth A17. Other giveaways include free transfers, gift cards of up to 1 million baht, premium sets worth more than 3 billion baht in total, and discount codes and gift cards for online reservations worth a total of 5 billion baht.
The year-end period is proving to be a crucial time for Thailand’s real-estate market, with developers pulling out all the stops to attract buyers and close deals. With a range of promotions, discounts, and events, the sector is poised for a strong finish to 2023.
Sources
- Thai real-estate sector gears up to cash in as 2023 nears end, Nation Thailand.
