Proud Real Estate Public Company Limited has made a significant stride in Thailand’s property development sector by achieving Fitwel certification for its InterContinental Residences Hua Hin project. This certification underscores the company’s commitment to enhancing resident well-being and promoting sustainable living practices.
Key Takeaways
- Fitwel Certification: The InterContinental Residences Hua Hin is the first condominium in Thailand to receive this certification, focusing on health and wellness.
- Global Recognition: Fitwel is developed by the U.S. Centers for Disease Control and Prevention (CDC) and the General Services Administration (GSA).
- Future Projects: Other projects like VEHHA Hua Hin and ROMM Convent are expected to receive certification by Q1/2025.
- Wellness Initiatives: PROUD is implementing wellness-focused activities and training staff to ensure long-term adherence to health standards.
Proud Real Estate’s Director, Ms. Proudputh Liptapanlop, expressed that the company aims to set a new standard in Thailand’s real estate industry by integrating the Fitwel building standard across all its condominium projects. This initiative goes beyond mere construction quality and design, focusing on services and activities that promote health and well-being for residents.
The Significance of Fitwel Certification
Achieving Fitwel certification is a landmark achievement for Proud Real Estate, as it not only enhances the living experience but also establishes a benchmark for health and well-being in the real estate sector. The certification is a testament to the company’s dedication to creating environments that foster community engagement and sustainability.
Joanna Frank, President & CEO of the Center for Active Design, praised PROUD’s commitment, stating that it sets a new benchmark for health-centric design in Thailand. This initiative is expected to inspire other developers to prioritise wellness in their projects.
Commitment to Long-Term Wellness
Proud Real Estate is not stopping at certification; the company is committed to maintaining high wellness standards even after construction is completed. This includes:
- Training Staff: Internal teams, especially in design and building management, are being trained to become Fitwel Ambassadors.
- Emergency Assistance: Project staff are receiving emergency assistance training in collaboration with Bangkok Hospital.
- Wellness Activities: Regular wellness-focused activities are being organised within the projects to promote a healthy lifestyle among residents.
The “ALL IS WELL” Concept
In addition to Fitwel certification, Proud Real Estate is dedicated to its “ALL IS WELL” concept, which aims to create residential spaces that promote well-being across various dimensions. This includes:
- Functional Spaces: Designing spaces that enhance the quality of life for residents.
- Eco-Friendly Materials: Using sustainable materials in construction.
- Lifestyle Activities: Hosting wellness activities to foster community engagement.
Ms. Proudputh has also joined the Global Wellness Institute Ambassador program, which will further enhance the company’s expertise in wellness for future projects. This holistic approach not only adds value to Proud Real Estate’s properties but also cultivates lasting relationships with residents, encouraging long-term engagement with the brand.
Conclusion
With the achievement of Fitwel certification and the implementation of the “ALL IS WELL” concept, Proud Real Estate is setting a new standard in Thailand’s property development landscape. The focus on health and well-being is not just a trend but a commitment to creating sustainable living environments that prioritise the quality of life for all residents.