Phuket is experiencing a significant boom in its luxury real estate sector, marked by the launch of several high-end projects. These developments are setting new price benchmarks and attracting global demand, reinforcing the island’s status as a premier destination for exclusive living.
Key Takeaways
- ETRO Residences Phuket achieved the highest residential price ever recorded on the island.
- New luxury projects are focusing on prime beachfront locations and branded residences.
- The market shows strong demand for ultra-exclusive, high-end properties.
ETRO Residences Sets New Price Benchmark
ETRO Residences Phuket has made a remarkable debut, achieving the highest residential price per square meter ever recorded on the island. Unveiled on January 10, 2026, the project reached THB 830,000 (USD 26,350) per square meter. This figure is more than four times the average for branded residences in Phuket and represents a historic high for the island’s property market.
The ultra-exclusive development, located within the master-planned Gardens of Eden in Bangtao, saw immediate success, with 25% of its eight residences sold within the first three days of launch. This performance significantly surpasses the average price for branded condominiums in Phuket, which stands at THB 197,745 per square meter, and even the higher THB 212,113 per square meter found in the prime Bangtao-Kamala corridor.
A New Era of Branded Luxury
This project marks a significant milestone as ETRO’s first branded residences in Asia and Thailand’s inaugural international fashion-branded residential development. Developed by Amal Development in collaboration with The One Atelier, the collection features just eight bespoke homes, including spacious three-bedroom residences and a signature penthouse.
Exclusive Features and Design
The three-bedroom units, each spanning 220 square meters, are priced at THB 182.6 million (USD 5.79 million). These homes boast open-plan layouts, ETRO Home furnishings, sea-view terraces, and private plunge pools. The expansive 415-square-meter penthouse offers dramatic double-height living areas, a rooftop infinity pool, and breathtaking panoramic views of the Andaman Sea.
Each residence is a testament to ETRO’s distinctive design heritage, blending artisanal craftsmanship with curated interiors and premium materials such as green marble, teak wood flooring, and Schüco double-glazed windows. The purchase price includes bespoke design services, branded furnishings, and dedicated parking.
Strong Market Demand
Industry experts note that the record-setting performance of ETRO Residences reflects a robust global demand for branded luxury living in Phuket’s most desirable beachfront locations. The success of this project further solidifies the growth of the Gardens of Eden development, a 13.4-hectare beachfront community situated just 50 meters from Bangtao Beach. With cumulative sales reaching THB 4.9 billion and new phases under development, the area continues to enhance Phuket’s reputation as a leading global destination for high-end real estate.
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