Serrana Phuket represents the premium villa development arm of Arna Development, focusing exclusively on luxury lakefront properties in Phuket’s sought-after Cherngtalay area. Launched in 2024 with their flagship Serrana Lakefront Pool Villas project valued at over 1 billion baht, the developer positions itself as a boutique luxury brand emphasizing contemporary sophistication integrated with organic materials and natural lakeside settings. With professional management by Knight Frank Thailand and a focus on limited-edition villa collections, Serrana Phuket targets discerning investors seeking exclusive, high-end properties in central-north Phuket locations.