A new residential project in Nai Yang has started construction, reflecting continued developer interest in Phuket’s northwest coast and the growing appeal of quieter beachfront locations beyond the island’s busier southern zones.
Zero Developments Company Limited held a groundbreaking ceremony for Silhouette by The Zero Phuket on 1 June, marking the official start of construction for the low-density residential community near Nai Yang Beach.
The project is EIA approved and sits adjacent to protected natural land, a factor that limits future supply in the immediate area and may support long-term value retention, according to the developer.
What the project includes
Silhouette features resort-style amenities including a golf simulator, padel courts and pickleball courts. Sustainability elements include solar panels, heat-resistant windows and walls, filtered water systems and a commitment to single-use plastic-free living.
The developer projects returns of approximately 11% ROI and potential capital growth of up to 35%, figures tied to Nai Yang’s growing demand and the limited availability of developable land in the area due to surrounding protected zones.
Those projections are developer estimates, not guaranteed outcomes, and depend on rental performance, occupancy rates, operating costs and market conditions that may shift over time.
Why Nai Yang matters for Phuket property
Nai Yang sits on Phuket’s northwest coast, close to the airport and near the quieter beaches that appeal to families, long-stay visitors and buyers seeking lower density than Patong, Kata or Karon.
The area has seen steady developer interest in recent years, supported by improved road access, proximity to the airport and the appeal of beachfront locations with less tourist congestion.
Protected land around Nai Yang limits future development density, which can support value for existing projects but also constrains expansion. For buyers comparing locations, the trade-off is less commercial activity and fewer dining or entertainment options compared to more developed zones.
What remains to be seen
The project is now in construction, with the developer committing to regular progress updates over the coming months.
Delivery timelines, final pricing, buyer mix and rental performance will become clearer as construction advances and the first units approach completion.
For investors, the key question is whether Nai Yang’s appeal continues to grow at a pace that supports the projected returns, or whether buyer and renter preferences shift back toward more established zones as Phuket’s overall market evolves.
Frequently Asked Questions
What is Silhouette by The Zero Phuket?
Silhouette is a low-density residential development in Nai Yang on Phuket’s northwest coast, now in construction. It includes resort-style amenities, sustainability features and EIA approval. The project sits adjacent to protected natural land.
What returns is the developer projecting?
The developer projects approximately 11% ROI and potential capital growth of up to 35%. These are developer estimates, not guarantees, and depend on rental demand, occupancy, operating costs and market conditions that may change.
Why is Nai Yang attracting developer interest?
Nai Yang is close to the airport, offers quieter beachfront locations and has limited future supply due to surrounding protected land. The area appeals to families, long-stay visitors and buyers seeking lower density than southern Phuket zones.
What is the project timeline?
Construction began in June 2025 following the groundbreaking ceremony. The developer has committed to regular progress updates but has not specified a completion date in the available material.
What does EIA approval mean?
EIA approval refers to Environmental Impact Assessment clearance, a regulatory requirement for developments in Thailand that may affect the environment. It indicates the project has met environmental review standards.
Sources
- The Phuket News — Silhouette by The Zero Phuket marks groundbreaking ceremony — link
