Apple Auto Auction, a leading player in Thailand’s auto auction market, is set to expand its horizons by launching an online real estate auction in partnership with MBK Asset Solution Co., Ltd. This collaboration aims to provide consumers with access to prime properties, enhancing the auction experience for both buyers and sellers.
Key Takeaways
- Auction Dates: November 8-10, 2024
- Properties Available: Over 30 prime assets including houses and condominiums
- Bidding Platform: Accessible via www.appleebid.com
- Deposit Requirements: 40,000 baht for properties under 4 million baht; 80,000 baht for properties over 4 million baht
Expansion Into Real Estate
Apple Auto Auction has been a trusted name in vehicle auctions for over 16 years. With this new venture, the company aims to become Thailand’s leading property auction service. Anuchart Deeprasert, CEO of Apple Auto Auction, emphasized the importance of diversifying their offerings to include real estate, medical equipment, and other valuable assets.
Auction Details
The online auction will feature properties from Max Asset Management Co., Ltd. and MBK Guarantee Co., Ltd. Interested bidders can view properties through QR codes and participate in live auctions from anywhere using the Apple E-Bidding platform, compatible with both PC and mobile devices.
Auction Process
- Property Viewing: Schedule an appointment 2 days in advance.
- Registration: A deposit of 40,000 baht is required for properties valued under 4 million baht, while an 80,000 baht deposit is needed for properties over that amount. Deposits can be made via Line @appleauction until November 7, 2024.
- Bidding Period: Bidding will occur from November 8 to November 10, 2024, closing at 4:00 p.m.
- Bid Increments: Minimum bid increases are set at 10,000 baht for properties under 10 million baht and 50,000 baht for those above.
- Payment Terms:
- 5% of the asset price due on auction day.
- 15% within 15 days of sale approval notification.
- Remaining 80% due within 45 days of signing the sale agreement.
- Buyers are responsible for transfer fees, while sellers cover all taxes.
Marketing Strategies
To promote the auction, both Apple Auto Auction and MBK Asset Solution are leveraging various online platforms, including Facebook, Instagram, TikTok, and YouTube. This strategy aims to reach a broader audience, particularly targeting automotive entrepreneurs who may also be interested in real estate investments.
Conclusion
The partnership between Apple Auto Auction and MBK Asset Solution marks a significant step in the evolution of property auctions in Thailand. With a focus on technology and customer accessibility, this initiative is poised to attract a diverse range of bidders, making it an exciting opportunity for both buyers and sellers in the real estate market.
Sources
- Bangkok Post – Apple Auto Auction Partners with MBK Asset Solution for Online Property Auction, Bangkok Post.
