Proud Real Estate Public Company Limited has made a significant stride in Thailand’s real estate sector by achieving the prestigious Fitwel Built Certification for its InterContinental Residences Hua Hin. This landmark achievement marks the first move-in-ready condominium in Thailand and the first globally under the InterContinental brand to receive this certification, focusing on enhancing wellness standards and long-term resident care.
Key Takeaways
- First in Thailand: InterContinental Residences Hua Hin is the first condominium in Thailand to receive Fitwel certification upon completion and occupancy.
- Global Recognition: This certification is developed by the U.S. Centers for Disease Control and Prevention (CDC) and the General Services Administration (GSA).
- Future Projects: Upcoming projects, VEHHA Hua Hin and ROMM Convent, are expected to achieve certification by Q1/2025.
- Holistic Approach: PROUD’s philosophy emphasises a sustainable living experience, integrating health and wellness into residential design.
Commitment to Wellness
Ms. Proudputh Liptapanlop, Director of Proud Real Estate, stated that the company is dedicated to setting a new standard in the industry by introducing the Fitwel building standard across all its condominium projects. This initiative aims to provide a living experience that transcends high-quality construction and exquisite design, incorporating services and activities that promote health and well-being.
The Fitwel certification focuses on various aspects of wellness, including:
- Physical Activity: Encouraging residents to engage in physical activities through design and amenities.
- Mental Well-Being: Creating spaces that foster mental health and community engagement.
- Sustainable Practices: Implementing eco-friendly materials and practices in construction and design.
Future Developments
The InterContinental Residences Hua Hin has set a benchmark in the real estate sector, and PROUD is committed to maintaining this standard in future projects. The company is currently working on two additional projects, VEHHA Hua Hin and ROMM Convent, which are anticipated to receive Fitwel certification in early 2025.
PROUD is also training its internal teams to become Fitwel Ambassadors, ensuring that wellness design principles are adhered to long after construction is completed. This initiative goes beyond the traditional "build-and-sell" model, focusing on long-term resident care and support.
Community Engagement
In addition to securing Fitwel certification, PROUD Real Estate is dedicated to fostering a culture of sustainability and community engagement. The company has implemented service standards for resident support, including emergency assistance training for project staff in collaboration with local hospitals. Regular wellness-focused activities are also organised within its developments to enhance the living experience.
Conclusion
Proud Real Estate’s commitment to the Fitwel certification and its "ALL IS WELL" concept signifies a transformative approach to property development in Thailand. By prioritising health and well-being, the company is not only enhancing living conditions but also establishing a robust foundation for sustainable living. As PROUD continues to innovate and lead in the real estate sector, it sets a precedent for future developments that prioritise the wellness of residents, ensuring a healthier and more engaged community.
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