Phuket’s luxury real estate scene is experiencing an unprecedented boom with the debut of several high-end residential projects, including ETRO Residences Phuket, which has already set a new island record for the highest residential price per square meter. This surge signals a strong global demand for premium beachfront living in Thailand.
Key Takeaways
- ETRO Residences Phuket achieved a record THB 830,000 per square meter, significantly exceeding the island’s average.
- The project sold 25% of its limited eight residences within three days of its January 10, 2026 launch.
- This debut marks ETRO’s first branded residences in Asia and Thailand’s first international fashion-branded residential development.
- The sales success underscores Phuket’s growing appeal as a prime destination for ultra-luxury properties.
Record-Breaking Debut
ETRO Residences Phuket has made a spectacular entrance into the island’s property market, achieving a remarkable THB 830,000 (USD 26,350) per square meter shortly after its unveiling on January 10, 2026. This price point is more than four times the average for branded residences in Phuket and represents the highest rate ever recorded on the island. The development, situated within the master-planned Gardens of Eden in Bangtao, saw immediate success, with 25% of its exclusive eight residences sold within the first three days.
Premium Positioning
Data from C9 Hotelworks indicates that Phuket’s average price for branded condominiums stands at THB 197,745 per square meter, with prices in the prime Bangtao-Kamala corridor reaching THB 212,113 per square meter. The exceptional pricing of ETRO Residences Phuket highlights its premium positioning and the significant demand for high-end, branded living experiences.
Exclusive Offerings
This landmark project is ETRO’s first foray into branded residences in Asia and Thailand’s inaugural international fashion-branded residential development. Developed by Amal Development in collaboration with The One Atelier, the collection features just eight bespoke homes. These include spacious three-bedroom residences, each spanning 220 square meters and priced at THB 182.6 million (USD 5.79 million). These units boast open-plan layouts, ETRO Home furnishings, sea-view terraces, and private plunge pools. The development also offers a signature penthouse, a 415-square-meter residence featuring double-height living areas, a rooftop infinity pool, and sweeping panoramic views of the Andaman Sea.
Each residence is meticulously designed to embody ETRO’s distinctive heritage, blending artisanal craftsmanship with curated interiors and the finest materials, such as green marble, teak wood flooring, and Schüco double-glazed windows. The purchase price includes bespoke design services, branded furnishings, and dedicated parking.
Strong Market Demand
Yana Chuvalova, Director of Sales and Marketing at Gardens of Eden, commented that the record-setting sales performance is a clear indicator of robust global demand for branded luxury living in Phuket’s most desirable beachfront locations. This success further solidifies the growth of Gardens of Eden, a 13.4-hectare beachfront development located just 50 meters from Bangtao Beach. With cumulative sales reaching THB 4.9 billion and new phases currently under development, the project is reinforcing Phuket’s status as a premier global destination for high-end branded residences.
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